11 months, 2 weeks ago
Have you taken a peek into the workings of an advertising company? Do you know their different types, or how they function? This question may seem simple, with a straightforward answer. However, advertising companies are more complicated than they sound. Advertising companies have similar functions, but they are not the same. All of them specialize in different areas such as full-service advertising company, interactive ad companies, digital ad companies, and more. In this post, we aim to discuss the types of advertising companies, their similarities, differences, and usage.
The three conventional ad companies are ATL (Above the Line), BTL (Below the Line), and TTL (through the Line).
Above The Line advertising companies are large agencies that handle prime accounts. They work with national and even international organizations leading large advertising campaigns. The campaigns are very expensive, and this type of advertising company takes a significant part of the client’s budget. Their work shows up in various TV campaigns, popular magazines, daily newspapers and more.
These are small agencies that do not have the budget, accommodations, sources, and recognition of Above the Line ad companies. To achieve a media mix, Below the Line ad companies are still essential. These companies handle various tasks on their own. Text advertisements, online text, banner advertisements, direct mail, regional are just some of them. BTL does not frequently handle large scale jobs as ATL companies, though it is not their specialization.
Through the Line advertising companies are the most common out of the three types. They are a mixture of both above and below the line advertising company model. They handle different advertisements jobs for both small and big companies. TTL companies are more famous in today’s business activities because they do both targeted and non-targeted marketing and have access to a wide range of people. TTL can manage campaigns on both banners, TV, Radio, and social media, which includes Facebook, YouTube, Twitter, and SnapChat.
Aside from them, some companies specialize in one field, so let’s begin by a review.
Example: One of the best advertising companies in the world Omnicom Group is a full-service Advertising Company
This type of company is appropriate to customers whose business is in need of full stacks marketing. FSA companies can deliver excellent results in a short period because they do the advertising job from TV ads to social media accounts. Both of these matters lead to a wide range of audiences. The work of Full-service ad companies is complicated; that is why clients like to hire employees who can devote their time to interact with these companies on updates, results, and reports.
Traditional advertising companies are the ones that specialize in a specific area of marketing. An approach of Traditional ad companies is to work with traditional forms of media. For instance, televisions, direct mail, billboards, print, and radios can be included in that list. If your business wants to reach a local audience in a particular city, you need to find a traditional advertising company. Some of the best advertising companies work as TAC because it is more cost-efficient. They reach to local or regional audiences by using a mixture of traditional media and information delivery services.
TACs do not limit themselves with only those campaigns; they also use digital marketing services and reputation management services to improve the client’s business. The web presence of this type of organization is possible, but they do not use social media much because their target audience are people of a particular small area. Local restaurants, barbershops, supermarkets, and such businesses prefer to use traditional advertising companies.
Digital advertising companies specialize in all the marketing activities that take place on the online platform. In addition, they have similarities with the traditional type of advertising companies. Though their main focus is about the digital platform that includes:
Digital advertising companies fit best with agencies/organizations that try to reach a particular audience. Due to the fact that in the digital platform, there are more advanced targeting abilities and millions of people that consider a broad reach for those companies. For instance, if the Agency wants to stabilize and improve their web presence, DAC can be the best fit for them. These companies have a mix of copywriters, advertising specialist, photo/videographers graphic designers, and web development specialist who can deliver quick results that are also very effective.
Social media ad companies focus on only one sphere, and that, as you can see from the name, is social media. Social media ad companies include a team of advertisement optimizers and content creators. These companies are differing from each other. Some of them are specialized in many social media platforms, while others only focus on a single channel such as Facebook. These companies aim to create both paid ads and organic traffic for their clients and reach effective results. Social Media ad companies are a better fit for people who target a specific audience and want to sell only particular products. For example, skateboards or bikes are some of them.
PR companies work to improve the public image of the client-agency and its employees. PR advertising companies frequently used for enterprise-level agencies and improvement of the CEO’s general perception of those organizations. They tend to get feature CEOs of the agencies on the news, websites of industries and make him popular among the community. The public’s impression is vital for big enterprises; that is why PR ads companies are very important for them.
Branding ad companies specialize in branding, as you can guess from the name of this type. Their primary focus is to do market research and understand the competitiveness of a particular landscape. There are wide ranges of services that Branding ad companies offer such as:
Many organizations that want to see how their brand perceived in particular market use BA companies.
To finalize, the advertising company is very crucial if you do business in today’s competitive market. As you can see from the article, there are various types of advertising companies that are specialized in different fields of marketing. While you choose an advertising company for your business, it is better to assess the needs of your business so that you can find legitimate ad agencies that can handle those issues.