Digital Marketing Services - The Ultimate Guide

Digital marketing services have only grown in demand in the previous decades. It is no secret that today's digital marketing services are swiftly overtaking the traditional marketing strategies of yesterday. Services such as targeted advertisements and social media platforms are allowing companies and businesses to get up close and personal with targeted audiences in real-time. Since there is a fierce competition between digital marketing companies, each of them is all aiming to offer the best services. 

Due to this competition, customers always have a better choice to go for, making it vital for a digital marketing company to have a robust digital footprint. A trusted company can take your business to new heights and increase sales.

Digital marketing, in general, is a broad term. If you were to digest the idea by dividing it into different tactics and strategies, you would see that there are dozens of digital marketing methods to use. There might be more than one reason for you to be looking for a digital marketing firm. You could be on the market to boost your business sales, create an online presence, or even seem to innovate and move on from working with regular marketing firms of the past. 

A full-service digital marketing agency that offers all of the bells and whistles might be the right choice for businesses and companies that need marketing assistance in general. But it might be overkill for someone looking to improve one specific area of their digital marketing strategy. The goal of this article is to explore the different types of digital marketing, and give you a digital marketing services list of the best companies to go for. Without further ado, let’s dive in!

Things to note before proceeding

Digital marketing services tend to specialize in a very focused area of online marketing. You could come across a company that will offer one specific function, this may seem like sub-par, but they could excel in the service they provide. 

Take this analogy, for example, say you live in a rural area with lots of dirty muddy roads, and you are looking to purchase a new vehicle. But you also do come to the city center often for work. Buying a compact sedan would be an excellent option for city driving, but your car would degrade faster on roads with less tarmac. Going all cowboy and purchasing a large pickup truck would prove to be useful in rural situations, but would prove to be unsuited to urban driving with limited parking spaces. You would be left with two options, either buy a compact SUV to tackle both situations, or purchase two separate vehicles for each occasion. 

You could apply this concept to digital marketing services. Your company or business might require social media marketing (SMM), and nothing else. In this case, you would choose a company that specializes in SMM alone. But if you need a full-on service, with the best of both worlds, it is preferred you select a company with more than one offering that can handle all that you throw at it. 

Digital marketing services in detail

It is no secret that digital marketing services can allow your business or company to expand into newer areas. You can also hire more team members, and reach goals that can help you set the bar in your industry. 

There are many different combinations of web marketing services that can help you reach your goals and grow your presence as a company. Down below, you will find a detailed look at each concept popular with digital marketing services for small businesses and major companies alike. This digital marketing services list should give you an idea of what to look for when choosing a digital marketing firm. 

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an integral part of digital marketing. This is more evident in the fact that around 75 percent of all businesses and companies invest heavily in search engine optimization by looking for the best SEO companies on the market. Through polished SEO techniques, a business can create a more prominent presence in the search engine result page of Google, Yandex, Bing, and other search engines. 

Pay-Per-Click (PPC) Advertising 


Pay-per-click (PPC) advertising is a powerful tool for businesses and companies to utilize in hopes of increasing sales. Most studies show that consumers who click on advertisements on the web have a 50% chance of making a purchase. Using a pay-per-click advertising strategy that is custom-tailored to demand can boost the reach of your business and draw in consumers and business buyers alike. Finding digital marketing services for small businesses that focus on PPC for sales, can help your new company pull in cash faster.

Advertising and Social Media Management

Although social media platforms started becoming famous a little over a decade ago, it has become a way of life for many people across the globe. Consumers now heavily depend on user feedback and branding done on social media hotspots like Facebook and Instagram to make their purchases. Even more, so that around 75% of people look through social media for guidance before making a purchase. As a business, you should be more than ready to use social media hubs as a means of marketing and advertising. Taking this chance as an advantage, you can quickly build customer loyalty, brand awareness, and client satisfaction for your company or business.

Content Marketing

A website without written content is like a house without a roof. You can use the content as a means of educating your customers about your products and services. When a well-written article or blog on a website gets shared on social media and other locations, it is sure to attract more potential clients. Besides this, content marketing can also help you raise brand awareness fast. Most businesses that use content marketing are likely to see six times the amount of conversions in comparison to companies that do not use a content marketing strategy. You can use content marketing to your advantage to reach future clients and shoppers during every step of buying using data-driven digital marketing services.

Email Marketing

You might be tired of the endless amounts of emails you get daily, but did you know that they are a useful tool in marketing? The return on investment (ROI) for email marketing is awe-inspiring, with 44 USD for every 1 USD spent on the campaign. This makes email marketing a must-have marketing strategy for any organization. You can nurture and generate leads that lead to repeat purchases for previous clients, all with a focused email campaign designed and developed by digital marketing specialists. 

Website design and development

First impressions matter! This is why around 90% of consumers are likely to shop with a competing business, if their initial choice offers a poor website experience. You should never risk such a chance with your business. Losing valuable leads, clients, and revenues in an industry with fierce competition can prove to be fatal for your business. This makes it essential to choose the best web design company which you will have no hard time trusting your website to. 

Conversion rate optimization (CRO)

Making an online presence for your company or business may start with creating a website, but it certainly should not end there. The design, usability, and content will all be a significant factor in the decision of customers and business buyers when it comes to purchasing from you. You owe it to your company to give it a competitive edge in the online marketplace with a thorough optimization in conversion rates. This can also help you make decisions in regards to your website alongside its features that have credible data backing it up. 

Marketing with Amazon

Most digital marketing services for small businesses that are focused on product sales recommend integration with Amazon marketing. This is very important because more than half of the total sales of Amazon come from small or midsized businesses that use the platform. If your company or industry is focused on selling products globally, you should be keen to grab a piece of the pie. You can easily set your business up for success by using Amazon marketing and its services. These services include the famous Amazon PPC and Amazon SEO, which have become vital in boosting sales, prosperity, and growth. These services that have been integrated into Amazon are essential in paving a road to high sales.

List of Companies offering The Top Digital Marketing Services

Down below, you will find a list of companies that offer the top digital marketing services. They have been chosen based on numerous factors, such as services, quality, and popularity. 

Lyfe Marketing

Lyfe Marketing is known for its specialties in the area of social media marketing and management services. Brand names such as Domino’s Pizza, Hilton, Wingstop, and Crunch Fitness all have trusted their social media marketing and management to Lyfe Marketing. 

This is to no surprise because they have been able to generate close to one million leads for their clients through digital marketing, more specifically, social media. Lyfe Marketing has built itself a prominent presence through the endless amount of positive reviews and recommendations across all review websites. 

The company can help you regardless of what service it is that you are looking for. You could be starting your social media marketing from scratch, or looking to improve your current strategy. No matter the case, Lyfe has you back. They have marketed for the following social media platforms: Pinterest, Facebook, Instagram, Twitter, and LinkedIn.

The main goal of Lyfe Marketing is to help its customers create custom advertising strategies towards boosting their social media presence. There is no exact limit to how much you are looking to spend on your social media ads, but it is recommended by the company that you spend at least 300 US dollars a month. The average cost for their management services is around 400 to 1000 US dollars a month. This, however, is not a set price, because the amount will depend heavily on the number of channels managed, and the types of content that have been posted.

Things to note

digital marketing services

Let’s say you considered working with Lyfe Marketing. It is important to note that the company does not charge its customers extra for an advertising budget. Instead, there is a 150 USD charge for setup. The fee is associated with social media advertising services and covers pretty much everything. You can be rest assured knowing that the 150 USD you spent will take care of the setting up of social media pages, advertising accounts, analytics software, and more. This is excellent, knowing that you will not have to do any of these on your own. 

You also get the benefit of having a dedicated account manager who is always on standby to help out and give guidance. Other pluses of working with Lyfe Marketing is the absence of long-term contracts. You also get a custom ad creation option, 24/ analytics, and much more. 


Webzool has been on the rise lately with its vast array of digital marketing services. The company offers more than a handful of digital solutions for every occasion. Being a web design company in Los Angeles, Webzool can deliver any service from web design and development to search engine optimization (SEO) to even game development, and anything in between. Although Webzool is not one of those top tier game development companies, it sure does not lag. But that is not what you are here for, if digital marketing services is your main concern, Webzool has you covered. 

Webzool has many happy customers in the area of Digital Marketing such as POSVICE, Student Loans Resolved, blu edge entertainment, KidzToPros, and more. The leading digital marketing services for small business are such:


  • Web Design and Development
  • Branding Identity and Graphics Design
  • Social Media Management Services (SMM)
  • Search Engine Optimization (SEO)


The best part about working with Webzool is its affordability. They even have a whole cult dedicated to affordable SEO services. That is one of the benefits of working with a company like Webzool. They offer the same if not better services than the big names in the industry, but do not leverage their name to raise prices. 

Ignite Visibility

If you are looking to go all out with your digital marketing needs, and have a bigger budget to do so, you should definitely check out Ignite Visibility. The company is one of the most renowned in the industry, and specializes in paid media, SEO, SEO content writing, email marketing, and CRO. They also have lots of awards under their names, which shows the company’s steadfastness in their job. 

Ignite Visibility is known to use the same strategies they have applied to numerous clients to become 5000 companies (years 2017 and 2018) and two-time inc. The leader of the company is John Lincoln, who is an industry expert in the field. Ignite Visibility has more than 75 employees working full-time in San Diego. 

The prices for Ignite Visibility and their digital marketing services start around 1000 USD. They have worked with clients such as Cox Communications, 5 Hour Energy, Doordash, and Tony Robbins. 

Although Ignite Visibility is on the more expensive side of the spectrum, you can be comfortable knowing that you will be getting quality work done. 

How to choose the right Digital Marketing Company

The three digital marketing companies mentioned above were just three companies with different offerings at variable prices from affordable to mid-priced to a more premium one. You will never be starved when it comes to finding the right marketing firm for you and your business. The best way to find the right digital marketing company would be to set up a series of questions and criteria for yourself, and see if the company fits the bill. 

Some of the essential questions to ask before hiring digital marketing services would be: How positive are the written reviews about the company in question?, Can the company offer you previous customer testimonials?, How is the company doing in regards to its digital marketing campaign? These are some of the most important questions to ask yourself before choosing a partner to develop and improve your brand identity and create a digital marketing strategy that will last a long time!


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