Cardinal Path was founded in 2011. It has offices in Chicago, New York, Vancouver, Toronto, and Saint John. It provides a detailed set of services with a laser focus on emerging data and analytics spanning the entire analytics lifecycle, from application design and implementation to continuing research and maintenance. Cardinal Path has obtained a variety of market and manufacturer certifications, and has formed relationships with a wide range of best-of-breed service providers in the sector. Cardinal Path implements an educated digital marketing strategy. It allows its clients to plan and execute digital marketing campaigns to harness the potential of digital marketing and analytics programs in organizations. It helps ensure that its customers take care of its results, and its depth of experience enables an agnostic perspective on technology in selecting the right techniques and solutions to meet the strategic goals of its customers. Cardinal Path optimizes data insights to provide perspective, knowledge, and results that provide its clients with a competitive advantage. It integrates to create concrete and quantifiable value for its partners at the business, strategic, and technical levels. It does this by providing a single source of reality to clients through its validated strategy, the Cardinal Way, which guides and empowers positive, data-driven decision making. It applied this approach to brands such as Papa Johns, Merck, NPR, US Cellular, DeVry, NBC News, and hundreds of others.