Factual, a location data company, was founded in 2008. It is headquartered in Los Angeles, US. It lets marketers and their companies make better use of the location to identify, attract, and engage customers. Location data is crucial to supporting advertisers and brands ' smarter business decisions. The world is now virtual, computing is everywhere, and the power of location data allows businesses to provide their customers with customized, meaningful experiences. Customers use the expertise of Factual to develop and implement digital advertising campaigns, identify markets, evaluate success, and endorse creative market solutions. Its location specialists analyze the data and interpret the target audience's habits to provide personalized recommendations for more successful and efficient campaigns.